Many of us grew self-conscious as we engaged in prolonged video chats that forced us to look at ourselves more closely than ever before, all while in sharp focus under not-so-flattering light, said Mathew Avram, a Boston dermatologist and the director of the Massachusetts General Hospital Dermatology Laser and Cosmetic Center. ![]() Skin-care experts credit the pandemic in general - and the “Zoom effect” in particular - for accelerating the light-therapy craze. The treatment tools generated $11.2 million in sales last year, with prices averaging $200. Then came 2020, and sales jumped 55 percent. Recently, however, the trend seemed to be leveling off sales of these devices declined in 2018 and flattened in 2019, according to the NPD Group, a market-research firm. The devices include handheld light wands, stand-alone light screens, glasses for the eyes, mouthpieces for the lips and lots of Instagram-worthy face masks, such as the $200 DMH Aesthetics LED Light Shield (clear and lined with light) or the $2,000 Déesse Pro (opaque “Phantom of the Opera”-type armor). These LED light-therapy gadgets, which hit the mainstream beauty market within the past decade, were popularized by celebrities and influencers on social media. But skin-care enthusiasts are snapping up a newer type of at-home beauty tool: light-emitting facial devices that promise to fight acne, fine lines and other skin problems. ![]() The coronavirus pandemic gave rise to mainstream DIY beauty trends born out of desperation, such as home manicures and hair coloring.
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